Assemblywoman Addie A.E. Jenne, D-Theresa, announced today she is launching a program that encourages North Country residents and visitors to promote events and places they visit by documenting it on social media.
Participants in the North County Passport Program can mix and match activities or focus on themed travels and experiences to earn different program levels, highlighting their community engagement and marketing the region at the same time. Certificates will be awarded based on each participant’s experience.
"This initiative is a direct result of public meetings I held this spring to discuss steps we could take to improve the maritime and tourism sectors of our local economy," Assemblywoman Jenne said.
"Bringing people back to our waterfront after last year's flooding is at the top of the list and using social media to get people excited about the region is one way to help," she added.
Assemblywoman Jenne noted the Thousand Islands and St. Lawrence River Valley feature vistas and natural resources that are a draw to people from around the nation and world.
Community organizations ranging from chambers of commerce and local businesses to small non-profits host a range of great activities each week during the summer and fall months.
"I’ve launched the North Country Passport Program to help spread the word out about these activities and to help increase awareness about the tremendous entertainment options, events and attractions that are available each week in the North Country," Assemblywoman Jenne said.
The North Country Passport Program can be found at :
Participants in the North County Passport Program can mix and match activities or focus on themed travels and experiences to earn different program levels, highlighting their community engagement and marketing the region at the same time. Certificates will be awarded based on each participant’s experience.
"This initiative is a direct result of public meetings I held this spring to discuss steps we could take to improve the maritime and tourism sectors of our local economy," Assemblywoman Jenne said.
"Bringing people back to our waterfront after last year's flooding is at the top of the list and using social media to get people excited about the region is one way to help," she added.
Assemblywoman Jenne noted the Thousand Islands and St. Lawrence River Valley feature vistas and natural resources that are a draw to people from around the nation and world.
Community organizations ranging from chambers of commerce and local businesses to small non-profits host a range of great activities each week during the summer and fall months.
"I’ve launched the North Country Passport Program to help spread the word out about these activities and to help increase awareness about the tremendous entertainment options, events and attractions that are available each week in the North Country," Assemblywoman Jenne said.
The North Country Passport Program can be found at :
"This program will create a centralized location where information about places and events are easily accessible, making it easier to find things to do in and near the River District,” she said.
Participants can find links to activities on the North Country Passport Program Facebook page, but most activities – up to three hours away from Boldt Castle – count.
Participants are encouraged to post their experience on Facebook – either on their own page or on a parent’s page – and encourage their friends and family to participate in the program as well. Participants can also post a description or a photo of their activity and tag the business, location or event on the North Country Passport page and use #LivingintheRD.
Assemblywoman Jenne said certificates will be awarded to program participants and the program through the end of the year.
Participants can find links to activities on the North Country Passport Program Facebook page, but most activities – up to three hours away from Boldt Castle – count.
Participants are encouraged to post their experience on Facebook – either on their own page or on a parent’s page – and encourage their friends and family to participate in the program as well. Participants can also post a description or a photo of their activity and tag the business, location or event on the North Country Passport page and use #LivingintheRD.
Assemblywoman Jenne said certificates will be awarded to program participants and the program through the end of the year.
Direct message the North Country Passport page on Facebook or email jennea@nyassembly.gov
to learn more about how to participate in the program and when you’re ready to claim your certificate.
There are a number of different stamp categories, including:
• Wise Traveler: Educational activities.
• Thrifty Traveler: Low- or no-cost activities.
•· Fit Traveler: Physical activities.
• EcoTraveler: Natural attractions.
• Pioneer Traveler: Historic sites and traditional cultural events.
to learn more about how to participate in the program and when you’re ready to claim your certificate.
There are a number of different stamp categories, including:
• Wise Traveler: Educational activities.
• Thrifty Traveler: Low- or no-cost activities.
•· Fit Traveler: Physical activities.
• EcoTraveler: Natural attractions.
• Pioneer Traveler: Historic sites and traditional cultural events.
• Cultured Traveler: Music and arts events and venues.
• Foodie Traveler: Agriculture and food-related activities and dining.
Participants will reach various levels based on the number of events they visit and post about. The levels are:
• Foodie Traveler: Agriculture and food-related activities and dining.
Participants will reach various levels based on the number of events they visit and post about. The levels are:
• Tourist: 1 stamp.
• Traveler: 5 stamps.
• Explorer: 10 stamps.
• Ambassador: 15 stamps.
• Elite Ambassador: 5 stamps in three or more stamp areas.
• Globe Trotter: Visit Canada to get a stamp for this category.
"I'm excited about this program. I have had conversations with local school and college officials to help us as we launched this marketing initiative. We're putting together a small team of students to support this effort. I’m also partnering with organizations that are already working diligently to promote the many activities in the North Country and beyond," Assemblywoman Jenne said.
"I'm hoping this can bolster our region’s social media marketing. At the very least it provides families and friends with a great way to share and document their summer and fall activities," she said.
"This program could also be a great way for young people to distinguish themselves when they are looking for summer jobs in the region," Assemblywoman Jenne added.
• Traveler: 5 stamps.
• Explorer: 10 stamps.
• Ambassador: 15 stamps.
• Elite Ambassador: 5 stamps in three or more stamp areas.
• Globe Trotter: Visit Canada to get a stamp for this category.
"I'm excited about this program. I have had conversations with local school and college officials to help us as we launched this marketing initiative. We're putting together a small team of students to support this effort. I’m also partnering with organizations that are already working diligently to promote the many activities in the North Country and beyond," Assemblywoman Jenne said.
"I'm hoping this can bolster our region’s social media marketing. At the very least it provides families and friends with a great way to share and document their summer and fall activities," she said.
"This program could also be a great way for young people to distinguish themselves when they are looking for summer jobs in the region," Assemblywoman Jenne added.
